Industry library

pilot

Insurance

Insurance is the pilot industry because AI adoption is active, workflows are document-heavy and evidence-heavy, and governance constraints make it a strong fit for first viable workflow discovery.

Industry signal

Commercial and P&C workflows show strong fit for source-backed value leakage hypotheses, especially where evidence assembly and human authority intersect.

Value chain

01

Submission

02

Underwrite

03

Quote

04

Bind

05

Service

06

Claim

07

Recover

08

Renew

09

Assure

Workflow candidates

WorkflowStatusValue leakageAI fitControlsScore
Underwriting referral / risk packet assembly

A governed workflow for assembling the risk packet, detecting missing evidence, comparing submissions to appetite guidance, and preparing underwriter-owned decisions.

deep-diveSubmission incompleteness, Manual risk packet assembly, Duplicate broker communicationSummarize submission materials, Detect missing evidence, Compare risk details to appetite guidelines
high governancehigh confidence
87
Claims exception handling / evidence packet assembly

A governed workflow for assembling the claim exception packet, detecting missing evidence, preparing follow-up, and keeping claims decisions human-owned and traceable.

deep-diveFragmented claim file evidence, Manual exception triage, Repeated claimant, broker, vendor, or provider follow-upSummarize claim file, Detect missing evidence, Compare to handling guidelines
high governancehigh confidence
84
Broker servicing exception

Broker inquiry resolution where policy, billing, endorsement, and communication context must be assembled quickly.

candidateDuplicate broker communication, Slow policy context retrievalAssemble account context, Draft response, Route exception
medium governancemedium confidence
72
Complaint handling / regulatory evidence

Source-backed workflow detail is planned for a later content pass.

placeholderResearch neededHypothesis only
medium governancelow confidence
TBD
Fraud triage

Source-backed workflow detail is planned for a later content pass.

placeholderResearch neededHypothesis only
medium governancelow confidence
TBD
Renewal portfolio review

Source-backed workflow detail is planned for a later content pass.

placeholderResearch neededHypothesis only
medium governancelow confidence
TBD
Subrogation / recovery

Source-backed workflow detail is planned for a later content pass.

placeholderResearch neededHypothesis only
medium governancelow confidence
TBD

Recommended first viable workflow

Recommended

Underwriting referral / risk packet assembly

A governed workflow for assembling the risk packet, detecting missing evidence, comparing submissions to appetite guidance, and preparing underwriter-owned decisions.

Open workflow

Source-backed evidence

EYconsulting2025-09-17
How insurers are embracing customer-facing applications for GenAI

Survey-backed signal that insurers are moving GenAI beyond back-office experimentation while governance and controls remain material adoption constraints.

Accentureconsulting2025-08-25
Underwriting rewritten

Underwriting-specific survey of senior insurance executives showing pressure to modernize risk assessment, data access, and decision support.

Deloitteconsulting2024-09-29
2025 global insurance outlook

Industry outlook framing AI, data quality, governance, operating model change, and measurable value levers for insurers.

NAICregulator2026-04-03
Artificial Intelligence insurance topic and Model Bulletin context

Regulatory context for AI use in underwriting, pricing, claims, fraud, governance, consumer impact, and examination evidence.

NAICregulator2023-12-04
Model Bulletin: Use of Artificial Intelligence Systems by Insurers

Adopted model bulletin emphasizing AI governance, risk management, compliance with insurance laws, and documentation available for regulatory review.

NAICregulator
Model Laws: Unfair Claims Settlement Practices Act and related claims regulations

Regulatory source lens for claims handling standards, unfair claims settlement practices, record retention, and market conduct evidence expectations.

Accentureconsulting
AI and Generative AI Help Meet Customer Needs When It Matters

Claims-specific perspective on using AI and generative AI to improve claim handling, customer communication, and adjuster productivity.

Deloitteconsulting
Generative AI in Insurance

Insurance GenAI source noting claims processing, private data, regulatory compliance, and source traceability as important design constraints.